New GM for Dancenorth

Dancenorth, Townsville and regional Queensland’s only professional dance company, has a new General Manager – Peter Helft.

Peter brings a diverse set of skills to the role having worked in corporate roles in Australia that include Advertising Director of The Age newspaper, Melbourne; GM of Staging Connections, Sydney; and CEO of Brite Australia. Prior to these roles Peter was an actor for 10 years in the UK.

Chairman of Dancenorth Mike Reynolds said the company was thrilled with the appointment of Peter to drive the business from 2011 onwards. “Peter is a highly accomplished business manager whose mix of skills is a great addition to the Dancenorth team. He has a strong understanding of, and empathy with, artistic process and theatrical production, as well as comprehensive business experience encompassing sales and marketing, operations, logistics and Finance, HR & IT,” said Reynolds.

Excited to be back in the arts industry, Peter makes the move to Townsville with his locally raised wife, Sheridan, and 2 young children. “It’s the perfect job for me, marrying many of the things I’ve done so far” Helft said. “Dancenorth is a highly successful contemporary dance-theatre company that has a formidable reputation locally, nationally and internationally. I’m really excited to be part of their future growth. If you haven’t been to a Dancenorth show, I’d highly recommend you check it out”.

Dancenorth’s 2011 artistic program launches on March 11th with a Double Bill season of two world premieres by visiting international choreographers. In June, Artistic Director Raewyn Hill will also premiere a new full-length work. For more information visit