Energetiks launches new look and website

Australian dancewear icon Energetiks are gearing up for a stellar 2016, unvieling a new logo, motto and website last week.

“It’s an exciting time to be a part of Energetiks as we continue to grow and evolve. 27 amazing years have passed and to keep things fresh we’ve updated our branding to carry us forward into our future,” said Elysia Baker, Marketing Director at Energetiks.

The new logo pays homepage to the old, but with a fresh skew. The leaping Energetiks dancer is well known and loved, so the company has continued to include her but with a new look alongside a new typeface for the brand that is cleaner and more modern.

“Along with our new logo we have updated our brand message to reflect what we live by at Energetiks. We will continue to inspire and support dancers by offering innovative products and experiences to our community both locally and globally,” said Baker.

The new motto for the company is Dance for life™ – which is something we at Dance Informa wholeheartedly agree with also. Once a dancer, always a dancer. Dance is our life, dance gives us life, we too will dance for life.

Energetiks recently announced a new partnership with the Dream Dance Company, founded this year by Australian choreographer Marko Panzic. To celebrate this partnership and the company’s new motto, Energeitks has released an inspiring video featuring Dream Dance Co. dancer Cat Santos, talking about her journey from dancing in the living room as a child to taking over the stage as a professional, doing what she loves. Cat talks about dance is her life while we get to watch inspiring snippets of her and the Dream Dance Co. in action. Watch below for the video.